Case Study: Playa Haus
From Stagnant to Stellar
How we transformed an underperforming Dana Point rental into a high-yield asset, increasing monthly revenue by 73% in under 6 months.
$11,000
NEW MONTHLY RENT
73%
REVENUE INCREASE
5.8 Month
ROI PAYBACK
Immediate
7-MONTH LEASE
4 Bedroom
3 Bathrooms
2,890 Sq Ft
30+ Day Lease
Strategic Asset Optimization
A prime coastal property in Dana Point's Lantern District was underperforming as a traditional long-term rental. While generating steady income, the owner faced capped revenue potential and a tired interior that failed to capitalize on the luxury coastal market.
RAD Management Co. executed a strategic pivot, managing a full interior revamp and furnishings installation to unlock the property's true equity.
THE CHALLENGE
The Long-Term Plateau
The property was occupied by a long-term tenant, but the returns were lagging behind current market rates for luxury coastal inventory.
Previous Model: Unfurnished Long-Term Rental
Previous Rent: $6,350 / month
Friction: Dated, "lived-in" interior prevented top-tier rates.
THE SOLUTION
A Strategic MTR Pivot
RAD Management Co. proposed a transition to the mid-term market (30+ day stays), targeting high-net-worth individuals and corporate relocations requiring turnkey luxury.
The Investment
RAD deployed $27,000 for professional interior design, furniture procurement, and installation.
The Vision
"Mid-Century Coastal Warmth." Curated aesthetic featuring exposed brick, natural textures, and vaulted ceilings.
The Execution
Transformation of the 4-bedroom, 3-bath home into a sanctuary with a "Coastal Kitchen" and private backyard oasis.
FINANCIAL SPOTLIGHT
The Power of Adding Value
Property owners often fear the upfront cost of furnishing. However, by looking at the numbers on this project, it's easy to see how it works. After less than 6 months, the investment is fully recouped.
Total Investment
$27,000
Annual Revenue Lift
+$55,000
5.8
MONTHS
to Breakeven
Key Property Highlights
Outdoor Escape
Lush mature landscaping and vine-laden walls create privacy, while the firepit area serves as a stage for year-round entertaining.
Coastal Kitchen
Bright, functional, and designed for everyday living - a modern kitchen where casual mornings and shared dinners come naturally.
